AHM is a major B2B retailer in New Zealand, distributing a range of popular brands, including McGregors, Kiwicare, Atlas, and CampMaster.
The company supplies these brands to major retailers such as Bunnings and Mitre10, as well as smaller independent retailers throughout New Zealand.
The problem
AHM's existing online ordering system was based on Pronto ERP, which was being retired.
As a result, the company needed to modernise its eCommerce platform and introduce a new B2B ordering system that was easy to use and integrated well with the new ERP system, Netsuite.
The solution
Pocket Square by Fusion5 worked closely with AHM to develop a solution that met the company's specific needs.
One of the key features of the new B2B ordering system is the ability to instantly reorder products by pasting a list of SKUs into the homepage. This feature is particularly useful for customers who order the same products regularly and need to restock quickly.
The new system also includes 25 pricing tiers based on customer-specific pricing, with additional discount logic built in.
This means that customers receive personalised pricing based on their purchase history, order volume, and other factors. The pricing tiers help to ensure that AHM's customers receive the best possible pricing, while also allowing the company to offer volume discounts and other incentives to its most loyal customers. This could all be delivered with Shopify Plus' native B2B features.
The result
The new B2B ordering system will be a gamechanger for AHM’s internal team, and customers.
The system is easy to use, reliable, and provides a seamless experience for customers who want to place orders quickly and efficiently. It also integrates well with the company's new ERP system, Netsuite.
AHM was able to develop a scalable eCommerce system that has helped to reinforce its B2B business and ensure that its customers are able to order products quickly and easily
Conclusion
The partnership between AHM and Pocket Square by Fusion5 has been a resounding success. By developing a new B2B ordering system that is easy to use and integrates well with NetSuite, AHM modernised its eCommerce platform and reinforced its B2B business. The new system provides AHM's customers with personalised pricing and the ability to reorder products quickly and efficiently, which has helped to improve customer satisfaction and loyalty. With the help of Pocket Square by Fusion5, AHM is now better positioned to meet the needs of its customers and continue to grow its business in the years to come.
